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Media Filter

My Social Media Love Manifesto

Quick, what single word that comes to mind when you try to describe social media? Authenticity? Immediacy? Participation?

What about meanness?

It seems the best way to drive traffic to your blog is to write that something or someone is:

• Lame
• Dead
• Irrelevant
• Clueless

It’s the social media version of the Mad Libs game. Title your blog post “[proper noun] is [adjective from above list]!” and watch the comments roll in!

The problem with this game is that often, innocent, or mostly innocent people are caught in the crosshairs, and exposed to undeserved risk to reputation and career.

Certainly public condemnation is called for in many situations, but where do you draw the line? Gross ethical misconduct? Easy call. But what about a poorly thought out business model, a bad user interface, or a momentary, innocent lapse in judgment? Do these kinds of situations deserve the social media equivalent of the public beating in the town square? Or is it that the risk to reputation and career of harsh public criticism directed at specific individuals and companies is outweighed by the usefulness of this kind or reportage in helping others avoid the same mistakes?
There are several things that encourage negative behavior in social media. The first is the idea that a good blog is one that gets lots of visitors and lots of links. That’s good if you sell advertising on your blog or if your ego demands it. So we write provocative headlines and we take on sacred cows. Because (mixing a few metaphors here) social media is like a day at the race track: some people come just to see the crashes.

Another more subtle factor is the need some of us feel, and I include myself in this category, to offer our professional wisdom to others in the industry. It’s often easiest to do that by commenting on a case study. Case studies involve real, identifiable people and their behavior, so it’s hard to write about them without naming the people involved.

In my journalism school days, during the Coolidge administration, we talked about the dismal failure of “good news:” print and broadcast news outlets designed to balance the doom, gloom, death and depravity highlighted every night on the evening news. The truth is, for whatever reason, bad news sells.

When I write about something I’ve read relevant to social media, PR or corporate communications, I try to base my analysis on the facts, and to avoid character assassination. I tend to stay away from the big four adjectives above, although I did call a couple of people “weasels.”

Lately, I have been giving a lot of thought as to whether all of this negativity is really necessary, and whether there is another healthier, more useful way to carry on these discussions.

This all started a few weeks ago when I left a comment on a blog in which I was critical of someone’s professional conduct. I soon realized that while I thought I was participating in an academic discussion on social media ethics, I was in fact unfairly questioning the integrity of a fellow professional based on only a handful of facts (those included in the blog post.) I did two things I have never done before. I apologized to this person, and I asked the author of the blog to delete my comment.

I then wondered, is it possible to talk about hypothetical conduct to avoid criticizing specific individuals, or is it only through “real life” case studies that we can understand difficult concepts, particularly in the area of ethics? What kind of conduct merits public disclosure? Where do we draw the line when it comes to criticizing the thoughts and deeds of others?

I’m not sure what the answers are. I’m still working through it. Until I figure it out, I have for the most part stopped using case studies on my blog, and have stopped criticizing people as a way to make a point.

And to help me establish my own rules of engagement, I decided to write my Social Media Love Manifesto. Despite the evidence that “good news” and kindness are not big sellers, I thought I would give it a shot.

While many claim that Web 2.0 and social media have brought with them new and uncharted terrain, where etiquette is defining itself with each advance and new rules are being written every day, the line between the online world and the real world was largely erased a long time ago, and there is no longer any reason for two sets of moral and ethical guidelines.

The people we “meet” in our online interactions are real people. They probably own a computer or two, write a blog or participate in a social network, and through the social media filter we see only glimpses of them, but that does not mean that they are not real, or that we are in any way excused from treating them like any other person we would meet.

I have therefore resolved that when writing on my blog, or when using any other form of social media, when calling into question the conduct of a specific, identifiable person, I will:

• Base my comments on the facts, and make reasonable efforts to gather all of the relevant facts before weighing in on a controversial discussion.
• Weigh carefully the value of any comments I choose to make against the potential for harm.

And I will not:

• Make assumptions about people’s motivations.
• Generate controversy for its own sake.
• Join others by superficially “piling on” when someone is under attack

I will always strive to:

• Treat people online with the respect and kindness I would extend to a friend or colleague.
• Take time regularly to leave a supportive comment on a blog or acknowledge someone positively in a public forum.

Maybe I’m naïve or foolish. If I come across as didactic, preachy or self-serving, I don’t mean to. But I’d like to think we could all be a little nicer. Since I have agreed to follow my Social Media Love Manifesto, I have found less to write about on my blog, and my position in the Advertising Age Power 150 list of media blogs, the only ranking I watch, has slid gradually downward.

I’m a writer, and I try to choose my words carefully. That’s why I called this “My Social Media Love Mainfesto.” I wrote it for me, and I intend to give it a try. If you like it, feel free to use it. If you want to add to it, leave me a comment. And if you don’t like it, feel free to tell me why, but please try to be nice about it.

About the Author

Joel Postman is the principal of Socialized, a consultancy that helps companies make effective use of social media in corporate communications, marketing, and public relations. His background includes a decade of Fortune 500 corporate communications leadership, four years as the speechwriter to the CEO of Sun Microsystems, and experience in print and broadcast news. He is currently working on a book, titled SocialCorp: Social Media Goes Corporate, to be published in November.

You may also find articles by Joel at the TalentZoo.com website under Very Public Relations.

Hardball: President Obama Bypassing the Media Filter?

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Filter Media

How to Use a Whole House Iron Filter Cartridge to Treat Rusty Residential Well Water

Iron is one of the most common elements in the Earth's crust, so it is no surprise it finds it way into many home well waters. The maximum contaminant level (MCL) for iron set by the United States Environmental Protection Agency is 0.3 ppm. This can also be expressed as 0.3 milligrams per liter of water. In concentrations above 0.3 ppm, iron in water can cause staining of fixtures and porcelain, ruin laundry, and make the water taste terrible.

Manganese is often found with iron in well water. A bittersweet astringent taste is detectable at concentrations above 0.5 ppm by many people. Manganese causes brown, black and/or tea-color staining, and can impart an asphalt-like or oily taste, above .05 ppm. Some of the same filters used for iron, are used for manganese removal.

If the right sets of conditions are present, a whole house iron filter cartridge can be used in place of the standard backwashing iron filters. These iron filter cartridges cost less than a standard iron filter, but may cost more over a period of a few years, because the cartridges need to be changed frequently. Since they do not require backwashing, they are often used in situations where there is a shortage of well water. They are easier to install than backwashing iron filters and do not require electricity to operate.

Iron and manganese are often found in a dissolved state in well waters, and so your well water may appear clear when first drawn. Upon exposure to air, or after the addition of oxidants (such as air, chlorine bleach or ozone), this clear ferrous iron is oxidized (rusted) to the ferric state to form insoluble particles. A properly designed whole house iron filter will remove both types of iron.

After oxidation or exposure to air, the water then looks orange or yellow. If manganese is present, the water may turn brown or black. This can happen in toilet flush tanks and in the washing machine or dishwasher.

Iron is usually treated with automatic backwashing (self-cleaning) iron filters, which can remove both dissolved and oxidized iron compounds. If sulfur odor is present along with iron, typically chlorine or ozone is fed ahead of an iron filter. In some cases, a backwashing self-cleaning sediment filter can be used in place of an iron filter, if all the iron and manganese has been oxidized to a solid state after the chlorination, ozone injection or air injection process.

There are several different types of backwashing iron filters used, depending on the type and quantity of iron, and the application. Some iron filters, such as the greensand, pyrolox, and Birm filters use a type of manganese oxide media where oxidation takes place right on the filter media as the water passes through it.

Some iron filters use air injection. Often these systems are used after the water has been pretreated with aeration, chlorine or ozone. Birm iron filters work great for iron, but work less well on manganese, and cannot be used where the water contains sulfur odors, chlorine or low pH.

The role of pH is very important in iron treatment. Generally, if the pH of the water is acidic (or less than 7.0), it must be corrected with a special type of neutralizer filter ahead of the iron filtration system. It is usually best to test for pH right at the water source, and not depend on laboratory analysis for pH, since in some cases the pH can raise after sampling, giving false results.

Water softening is sometimes used to remove dissolved iron in low levels (less than 2.0 ppm) although more commonly, we use iron filters in conjunction with water softening if the water is both hard, and high in iron or manganese. Iron is generally not thought of as toxic, although there are some studies that show liver toxicity to men.

A whole house iron filter cartridge contains the same media found in backwashing iron filters (such as Birm, greensand, pyrolox etc). Instead of backwashing and being regnerated, and used over many years, the cartridge is used for a few months and disposed of.

These cartridges work best when the iron in the water is less than 3.0 ppm and the flow rate is less than 10 gallons per minute. For best results, the water should be chlorinated or aerated prior to the whole house filter. If the water comes from a storage tank or cistern then no further aeration is required. While the filters do remove low levels of hydrogen sulfide gas (rotten egg odor) generally it is not a good idea to use these cartridges filters if sulfur odor is present.

While whole house iron filter cartridges are a good choice for many on low flow applications such as summer homes, cottages or mobile homes, they do not replace a well-designed backwashing iron filter. Over a five year period for instance, a backwashing iron filter, which may cost $800 up front, will usually cost less than purchasing a replacement iron filter cartridge every few months for $80 to $100.

About the Author

Gerry Bulfin is a licensed water treatment contractor and WQA Certified Water Specialist IV specializing in iron filters and well water treatment systems. He may be contacted through the website www.cleanwaterstore.com or by calling 831-462-8500 or by emailing him here.

Filter Comparison

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Fish Tank Ceramic Rings Biological Filter Media and 30 Bio Balls For Filtration    US $9.95

Fish Tank Ceramic Biological Filter Media    US $8.99

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OKUMA Filter H0032 0005 04 Media Filter paper New In Box Lathe Fluid Filter    US $19.99

3 KENMORE EF 5 VACUUM FILTER HEPA MEDIA lot of 2    US $12.00

Hoover Upright Vacuum Accessory Lot NEW HEPA Media Final Filter 2 Belts    US $10.00

Ultracare kenmore EF 3 MEDIA HOME VACUUM CLEANER FILTER LOT OF 6    US $5.00

3 PCS HW 302 CANISTER FILTER PADS REPLACEMENT MEDIA NEW    US $8.55

SET OF 3 SUNSUN PERFECT AQUATOP FILTER REPLACEMENT MEDIA PADS HW 303 B CF 400    US $9.49

3 STAGE EXTERNAL CANISTER FILTER W 9W UV LAMP MEDIA HW 402B    US $90.99

AQUARIUM FISH TANK CANISTER FILTER MEDIA BAG w ZIPPER 8 x 55 BLACK    US $.99

AQUARIUM FISH TANK CANISTER FILTER MEDIA BAG w ZIPPER 8 x 55 WHITE    US $.99

2X 50pc Aquarium Bio Balls Filter Media New Design MBB26    US $9.99

UltraCare Kenmore EF 3 HEPA Media Vac Filter Lot of 2    US $7.49

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Fish Tank Ceramic Rings Biological Filter Media and 30 Bio Balls For Filtration    US $9.95

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BIO BALLS 1 25ct Filter Media Ponds and Wet Dry Sys    US $.01

Aqua Clear 70 Power Filter w Media Aquarium Supplies    US $49.00

Aqua Clear 110 Power Filter w MediaFree Shipping Aquarium Supplies    US $75.00

Ultracare kenmore dcf 4 MEDIA HOME VACUUM CLEANER FILTER LOT OF 6    US $9.99

Removal of Soluble Manganese from Water by Oxide Coated Filter Media by Awwa    US $6.95

15 Thick Universal Pond Filter Media Mat Pad 12 x 48 Bonded Type    US $5.00

Aquarium filter media wet dry fish koi pond 12x45 EP    US $24.99

FISH TANK EXTERNAL CANISTER FILTER 265 GPH FREE MEDIA    US $55.98

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AQUARIUM CANISTER FILTER SYSTEM MEDIA W 9W UV LAMP HW 303B    US $84.90

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WOW PERFECT AQUARIUM CANISTER FILTER SYSTEM MEDIA 265 GPH    US $55.98

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CAT Caterpillar 180 5475 Synthetic Media Radial Seal Inner Air Element Filter    US $60.00

Ultracare kenmore EF 4 MEDIA HOME VACUUM CLEANER FILTER LOT OF 12    US $4.99

Pond Filter Media Bonded Koi Fish Reef Tanks Wet Dry Lot 18x3 Aquarium Salt    US $.99

Ultracare kenmore EF 5 MEDIA HOME VACUUM CLEANER FILTER LOT OF 6    US $4.99

06L Porous Ceramic Freshwater fish filter media 300g    US $17.99

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Filter Media

Mercedes Benz Oil Filter for Engine Protection

In 1923, one of the most helpful car parts was invented. This was the oil filter which was invented by Ernest Sweetland. Its name that time was Purolator which came from combining Pure Oil Later. This is the origin of the very oil filter that your Mercedes Benz car is using right now.

Before 1923, cars had to have oil changes so frequently that it became very expensive and inconvenient. They did this to prevent engine damage due to the oil contaminants. During these days, oil filters were mostly made of wire meshes or screens which were used in the oil pump intake. Although incorporated into the lubricating system after the oil pump and before the oil flowed into pressure lubricated bearings of the engine, these oil filters were still not that effective.

The main purpose of the Mercedes Benz oil filter is to “filter” as many particles and contaminants as it could from the oil to protect the engine from being damaged. Since every moving part of your engine needs lubrication, it is therefore a given that this requires clean oil for proper lubrication and lasting life. The Mercedes Benz oil filter does this and therefore prevents abrasive contaminants in the engine lubrication system from causing engine damage.

There are basically two-types of oil filters. These are the primary filter or the full-flow filter and the secondary filter or by-pass filter. Most engines used primary filters because in a normal operation, a hundred percent of the engine oil passes through them. However, the full-flow filer allows passage of smaller particles since it must work without the introduction of a lot of restrictions to prevent oil from flowing into the engine during cold start-ups. The secondary filter acts separately form the primary filter. Only ten percent of the engine oil passes through it.

The anti drain-back is considered as the most important to look for when it comes to oil filters nowadays. Its function is to prevent the oil from draining out of the filter inlet holes when the engine is shut off. This is also especially beneficial when the oil filter is mounted in a horizontal or inverted position since it also provides a seal between the clean and the dirty oil at the upper end cap.

The filter media are the materials used in screening the particles. They essentially determine the efficiency, performance and useful life of the oil filter. Nowadays, the most wide-used filter media are made of synthetic materials like fiber glass and metal fabrics. Old oil filters used wool, cotton and various fabrics like line. Others also used cellulose and paper.

The ideal Mercedes Benz oil filter must be very efficient in filtration by having a large dirt- holding capacity and a low initial restriction to oil flow.

It is highly recommended that you change your Mercedes Benz oil filter every 30, 000 miles to prevent particle build-up that could clog-up your engine. If not immediately prevented, this could cause further engine damage which can cost you five times the worth of an oil filter replacement.

About the Author

Dwyane Thomas is a part time cook and full-time auto-enthusiast. This 31-year old Civil and Environmental graduate is a consultant at one of the engineering firms in Pennsylvania.

Jim Thorpe Filter Media Cleaning

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NIB EHEIM 1L Substrat Pro Biological Canister Filter Media 2236 2217 Pro 3e    US $29.00

Fish Tank Ceramic Rings Biological Filter Media and 30 Bio Balls For Filtration    US $9.95

Fish Tank Ceramic Biological Filter Media    US $8.99

Aprilaire 401 Factory Replacement Filter Media For Model 2400 1PK    US $15.50

Filter media bags for aquarium filters bio ballsammonia remover 2 pcs 5x12    US $5.99

300pcs Reusable Bio Balls Aquarium Wet Dry Filter Media Pond Tank Biofilter Bulk    US $31.95

Pond Filter Media aquarium tank KOI Fish 25x20 EP    US $24.99

OKUMA Filter H0032 0005 04 Media Filter paper New In Box Lathe Fluid Filter    US $19.99

3 KENMORE EF 5 VACUUM FILTER HEPA MEDIA lot of 2    US $12.00

Hoover Upright Vacuum Accessory Lot NEW HEPA Media Final Filter 2 Belts    US $10.00

Ultracare kenmore EF 3 MEDIA HOME VACUUM CLEANER FILTER LOT OF 6    US $5.00

3 PCS HW 302 CANISTER FILTER PADS REPLACEMENT MEDIA NEW    US $8.55

SET OF 3 SUNSUN PERFECT AQUATOP FILTER REPLACEMENT MEDIA PADS HW 303 B CF 400    US $9.49

3 STAGE EXTERNAL CANISTER FILTER W 9W UV LAMP MEDIA HW 402B    US $90.99

AQUARIUM FISH TANK CANISTER FILTER MEDIA BAG w ZIPPER 8 x 55 BLACK    US $.99

AQUARIUM FISH TANK CANISTER FILTER MEDIA BAG w ZIPPER 8 x 55 WHITE    US $.99

2X 50pc Aquarium Bio Balls Filter Media New Design MBB26    US $9.99

UltraCare Kenmore EF 3 HEPA Media Vac Filter Lot of 2    US $7.49

6pc Of Fish Tank Filter Media Zip Net bag    US $7.99

Fish Tank Ceramic Rings Biological Filter Media and 30 Bio Balls For Filtration    US $9.95

6pc Of Filter Zip Net Bag For Aquarium Filter Media Ceramic Ring Bio Balls    US $7.99

5PC Zip Filter Bag Net for Aquarium Fish Pond Filtration Media Tank bio ball    US $5.99

15PC 1 Bio Ball w Sponge for Aquarium Koi fish Pond Filter Filtration Media    US $5.99

Bissell Hepa Media Filter New Sealed Model 32076 Style 7 9 One Filter    US $3.50

Lot of 4 Ultra Care Generic Vacuum Filter HEPA Media Designed For Eureka HF5    US $4.99

Lot of 3 Ultra Care Generic Vacuum Filter HEPA Media Designed For Eureka HF5    US $4.99

BIO BALLS 1 25ct Filter Media Ponds and Wet Dry Sys    US $.01

Aqua Clear 70 Power Filter w Media Aquarium Supplies    US $49.00

Aqua Clear 110 Power Filter w MediaFree Shipping Aquarium Supplies    US $75.00

Ultracare kenmore dcf 4 MEDIA HOME VACUUM CLEANER FILTER LOT OF 6    US $9.99

Removal of Soluble Manganese from Water by Oxide Coated Filter Media by Awwa    US $6.95

15 Thick Universal Pond Filter Media Mat Pad 12 x 48 Bonded Type    US $5.00

Aquarium filter media wet dry fish koi pond 12x45 EP    US $24.99

FISH TANK EXTERNAL CANISTER FILTER 265 GPH FREE MEDIA    US $55.98

SET OF 4 SUNSUN FILTER REPLACEMENT MEDIA PADS HW 304B    US $10.98

AQUARIUM CANISTER FILTER SYSTEM MEDIA W 9W UV LAMP HW 303B    US $84.90

PROMO AQUARIUM CANISTER FILTER KIT MEDIA 9W UV LAMP HW 402B    US $90.99

REEF AQUARIUM ACTIVATED CARBON CHARCOAL FILTER MEDIA    US $10.99

WOW PERFECT AQUARIUM CANISTER FILTER SYSTEM MEDIA 265 GPH    US $55.98

3 STAGE EXTERNAL CANISTER AQUARIUM FILTER SALTFRESH OK 264 GPH w FILTER MEDIA    US $56.48

EHEIM Classic 250 External Aquarium Canister Filter 2213 has Media Accessories    US $75.00

CAT Caterpillar 222 9021 Felt Media Radial Seal Inner Element Filter    US $175.00

CAT Caterpillar 180 5475 Synthetic Media Radial Seal Inner Air Element Filter    US $60.00

Ultracare kenmore EF 4 MEDIA HOME VACUUM CLEANER FILTER LOT OF 12    US $4.99

Pond Filter Media Bonded Koi Fish Reef Tanks Wet Dry Lot 18x3 Aquarium Salt    US $.99

Ultracare kenmore EF 5 MEDIA HOME VACUUM CLEANER FILTER LOT OF 6    US $4.99

06L Porous Ceramic Freshwater fish filter media 300g    US $17.99

Intel 304711 001A UTP Media Filter for 16 4 TR networks    US $15.00

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	Mavea Elemaris XL Water Filtration Pitcher

	Keurig My K-Cup Reusable Coffee Filter 5048 List Price: $19.95 Sale Price: $11.79 You save: $8.16 (41%)
	Description K-Cup Adapter for B40 Elite, B50 Ultra, B60 Special Edition Keurig brewer / Allows you to use any gourmet ground coffee desired in your Keurig brewer

	Brita 42401 On-Tap Replacement Filter, 1-Pack List Price: $29.99 Sale Price: $7.50 You save: $22.49 (75%)
	Description Fits all Brita faucet filtration systems shown. Removes 99.99% of microbial cysts (cryptosporidium & giardia). World's no. 1 brand of water filtration. Guaranteed to make your water taste better. Fits Brita faucet filtration system models FF-100 and OPFF-100...

	Aprilaire 35 Replacement Humidifier Water Pad List Price: $29.95 Sale Price: $6.59 You save: $23.36 (78%)
	Description Fits 600 Series, 700 Series, 560 Series. 350 and 360 units. Water Panel Evaporators are the heart of your humidifier and the component which generates the important humidity to keep you comfortable during the heating season...

	Aprilaire Stock No. 10 Water Panel List Price: $19.95 Sale Price: $6.00 You save: $13.95 (70%)
	Description Original Factory Replacement Water Panel Evaporator for Aprilaire Humidifier Models 110, 220, 500, 550, 558 Dimensions: 9-1/2 x 9-3/4 x 1-1/2 Humidifier water panels (sometimes referred to as a filter) are a regular replacement item in whole-house humidifiers...

	Shower Filter Replacement Cartridge For AQ-4125 List Price: $52.50 Sale Price: $50.00 You save: $2.50 (5%)
	Description The Aquasana Shower Filter has a unique two-stage filter process for the healthiest shower possible. Stage 1 removes chlorine and enhances pH balance with a natural copper/zinc mineral media called KDF-55D...

	Disney WOW: World of Wonder [Blu-ray] List Price: $39.99 Sale Price: $24.23 You save: $15.76 (39%)
	Description Studio: Buena Vista Home Video Release Date: 11/02/2010 Run time: 240 minutes

	Silver Streak List Price: $9.98 Sale Price: $4.22 You save: $5.76 (58%)
	Description Despite the presence of hack director Arthur Hiller, this hybrid comedy-thriller works most of the time as pleasant faux Hitchcock. Gene Wilder is a book editor who is relaxing by taking a cross-country train ride...

	Curtis Mayfield - In Concert List Price: $19.95 Sale Price: $8.82 You save: $11.13 (56%)
	Description CURTIS MAYFIELD IN CONCERT - DVD Movie

	Hearos Ear Plugs - Xtreme Protection Series, 14 pr List Price: $6.99 Sale Price: $3.25 You save: $3.74 (54%)
	Description HEAROS EAR PLUGS XTRM PROTECTN Size: 14 PR